The guys at Kingsley Smythe approached me originally as they needed an identity to go with their product. The high quality teak garden furniture needed a brand that stood out from the crowd. The corporate identity brief emerged and I was happy to help.

The need to convey the high quality nature of the product was the primary concern, I presented the clean concept which included the slatted furniture logo element as an answer to the brief and it was quickly accepted. I presented a range of colourways and the final logo was selected, This then developed over the years and the corporate identity evolved as their product range grew.

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